Monday 23rd September

Hello Mathis and Cami!
Welcome back! 

How was your holiday? 

Ask each other 3 things you did during summer... 

In our class today we're going to look at advertising.

Here is a reading comprehension about a british TV show.  

The contestants are usually product designers or service operators who have what they consider to be a viable and potentially very profitable business idea, but who lack funding and direction. They pitch their idea to five rich entrepreneurial businesspeople, the eponymous "dragons". They have, before the show, named an amount of money that they wish to get, and the rules stipulate that if they do not raise at least this amount from the dragons, they get nothing. In return, the contestant gives the dragons a percentage of the company's stock, which is the chief point of negotiation. Once the contestant has made their presentation, the dragons then probe the idea further, often revealing an embarrassing lack of preparation on the part of the contestants or uncovering troubling facts, and consequently rejecting the investment, or revealing a sound business proposition and offering to invest capital in return for equity.

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Read the following questions, checking you understand them:

1. What do the contestants bring to the show?

2. What do they want from the Dragons?

3. Who are the "Dragons"?

4. What is the main point of negotiation between Dragons and contestant?

5. When the Dragons investigate the contestant's idea, what sometimes happens?

6. What are the different ways that a show can finish?

7. Does the contestant always get what he/she wants?

Now it's your turn! 

Come up with a new product that you must pitch to the dragon! 

Here are some phrases to help: 

Advertising Slogans
Can we interest you in a … ?
All the smart money is going on …

This is a very popular item.

Perhaps you would like to consider … 

Keeps you feeling and looking young

How could you be without a … ?

You’re never too old / young for a …

An eye-pleasing item

Enjoy the amazing beauty of …

Make an impression with …

Blends beauty with performance

You can’t lose with a …

Sure to attract admiring looks

You’ll display yours with pride

A practical choice